Your skin becomes dirty and oily during the day for a number of environmental reasons . To keep your skin free of dirt, smoke and dust wash your face with cleansers at least twice a day. Avoid soaps as they may dry out or irritate the skin. Soaps are also responsible for making the skin more vulnerable to skin disorders like acne and also promotes wrinkle formation. The cleansers leave the skin feeling clean, smooth and non-oily. Following are some of the benefits of using cleansers instead of soaps: 

• Wash away makeup, dirt and surface oils
• Leave the skin tight and clean
• Do not leave any irritating affects on the skin
• Keeps pores clean and unclogged
• Treat pimples and blemishes
• Leave skin soft and hydrated

It is advised that at least cleanse your skin 2-3 times a day if you have a normal skin, 4-5 times a day if you have an oily skin and only once a day if your skin is dry.